Marketing Analytics

Marketing analysis refers to the process of gathering, analyzing, and interpreting data related to a company's marketing activities, with the goal of making informed decisions about marketing strategy, tactics, and investments.
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By analyzing market trends, businesses can stay ahead of the curve and identify new opportunities for growth. This can help them adjust their marketing strategy and product offerings accordingly. Marketing analysis is a valuable tool for businesses looking to make informed decisions about their marketing strategy and improve their bottom line.

Marketing Analytics Application

Marketing Analytics
Goal

The final result of marketing analysis is a set of insights and recommendations that can inform marketing strategy and business decision-making. The specific results will vary depending on the goals of the analysis

Marketing Analytics – Key Objectives

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Customer Insights

  • Personalization
  • Pipeline Forecasting
  • Market Segmentation
  • Brand Equity Analytics
  • New Product Introduction
  • Product Portfolio Optimization
  • Merchandizing & Assortment
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Omnichannel Marketing

  • Market Mix Models
  • Audience Targeting
  • Campaign Optimization
  • Attribution Modeling
  • Real-time Bidding
  • A/B Testing
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Product & Market Analytics

  • Personalization
  • Pipeline Forecasting
  • Market Segmentation
  • Brand Equity Analytics
  • New Product Introduction
  • Product Portfolio Optimization
  • Merchandizing & Assortment